Reliability
The degree of reliability is high if the result of the study will yield on other occasions and if other observers would reach similar observations. There is a risk of reliability in our study when it comes to the old companies Alfa Laval and Perstorp AB, since our interview persons may not have been fully updated with the companies' earliest internationalisation stages. Some problems with reliabilities are, according to Saunders, Lewis & Thornhill, 2003:
- a participant bias, which means that interviewees may have been saying what they thought their bosses wanted them to say. This is an inevitable factor.
- a observer bias, which means that we may have interpreted the answers differently.